In the heart of a bustling city brimming with ambition, an Ex-professional sportsman, a biomedical scientist and a world travelling entrepreneur put their heads together. All three British born partners had noticed during their journeys of life the incredible gifts that nature bestows on Earth’s inhabitants, but that their true powers weren’t being realised. Collectively, the founders had a huge range of knowledge and experiences from various professional backgrounds, and they wanted to use it to create something new.

All three founders shared a love of leading a healthy lifestyle. Combining the sportsman’s passion for good nutrition and exercise with the scientist’s invaluable education and the traveller’s understanding of world cultures, The Vitamin and Mineral Company was born.

The founders were supported by a number of herbalists and horticulturalists with decades of education within the spheres of human anatomy, biochemical science and cultivation.