trees now planted
ARE YOU READY TO FINALLY TREAT YOUR BODY TO SOME OF THE MOST BENEFICIAL INGREDIENTS ON THE PLANET? ALLOW US TO INTRODUCE OURSELVES! THE VITAMIN & MINERAL COMPANY IS THE BRAINCHILD OF THREE FOUNDERS FROM THE WORLDS OF SPORT, SCIENCE AND TRAVEL, WHO ALL SHARE A PASSION FOR HEALTHY LIVING. IT ALL STARTED WITH SEA MOSS, A HUMBLE MARINE PLANT WITH IMMENSE POWERS, AND A DREAM TO SHOW THE WORLD WHAT THE PLANET’S TREASURES CAN DO.
All products are sustainably sourced, while the website is home to a comprehensive encyclopaedia containing every ingredient. This enables customers to get a better understanding of exactly what they’re putting into their bodies and the effects to expect. Healthy living has never been so smart!
As a socially conscious, eco-friendly brand, The Vitamin & Mineral Company proves that there’s no need to cut corners on ingredient sourcing, production processes or quality control. Every product is rigorously tested for toxins and every purchase goes towards improving the lives of real people around the world.
Bringing the finest, high-quality, natural ingredients and a wealth of knowledge on their effects on the body, The Vitamin & Mineral Company are a brand that is ready to educate society and make a change to the way that we live.
Want to join our revolution? Come on board!
Our packaging is more than just a box - it's a testament to our values and mission. Every detail, from the choice of materials to the colour, design, and message, has been carefully considered. We wanted to create packaging that not only reflects our commitment to sustainability and eco-friendliness but also showcases our company motto: "Why not make everyday a revolution with 92+ vitamins and minerals?"
The box serves as a unifying symbol of our mission to provide essential nutrients for a healthy body. It reminds us that what we consume directly impacts the functioning of our organs and overall balance and harmony of our body. Through our packaging, you can explore the origins of the ingredients, connecting them to their original locations in the world. A QR code conveniently directs you to our website, where you can delve deeper into the benefits of our products.
Ultimately, our packaging serves as a gentle reminder that you hold the power to make a positive impact on your body, both inside and out.
Our bags are available in 330g and are made from sustainable materials that can be safely stored in a refrigerator. With our packaging, we aim to provide a complete experience that not only delivers the product but also empowers you with knowledge about its benefits and nutritional value.
We prioritise environmental responsibility, and our packaging is 100% recyclable. On our bags you will discover the impressive array of essential vitamins packed inside, kite marks and accreditation stamps and logos along with a comprehensive list of ingredients. To further assist you, we include a helpful table detailing the recommended daily allowances (RDA).
Why do we have our leaflets posted through letterboxes?
We are on a mission to spread the word and reach as many people as possible, guiding them towards a better and healthier lifestyle. Door to door leaflet distribution has proven to be a highly effective tool for us in promoting and connecting with you, our target audience.
Leaflets allow us to engage with potential customers in a tangible and personal way. By placing our informative and visually appealing media directly into your hands, we create a physical connection that captures your attention and helps you to visualise the benefits of our products. We want you to experience a revolutionary shift in the way you approach your nutrition. The Vitamin and Mineral Company are dedicated to transforming the way you think about your food and the vital nutrients your body craves.
Rest assured, we have taken steps to address the environmental impact of leaflet distribution and we want to assure you of our commitment to sustainability. We have used sustainably sourced paper, utilised print partners with a commitment to eco-friendly practices who also plant trees to offset paper usage. At our core, accountability and environmental consciousness are deeply ingrained in our values. We take responsibility for the impact of our actions and strive to implement eco-friendly practices at every step of our process.
If you haven’t received a leaflet yet, don’t worry, we are working tirelessly to reach you and spread our message. Every campaign we do, we specifically focus on local communities and demographics that we want to target and by tailoring our distributions to areas with higher potential for customer interest, we can effectively reach individuals who are likely to engage with our products and services. This localised approach helps us to build trust as well establish both a local presence and meaningful connection with the communities we serve.
We strive for our branding to make a strong and lasting impact. Say goodbye to conventional notions and embrace a new perspective on what it means to nourish and energise your body. Welcome to The Vitamin and Mineral Company.
At The Vitamin and Mineral Company, we love to spread joy and excitement about our products and education. That's why we've created a thrilling world of giveaways, competitions, and surprises to keep the adventure alive!
Our Daily Winners competition is an exciting opportunity for lucky IP address winners to receive free products and experience the benefits of our products. But we don't want to stop there - we want to connect with you in person! Keep an eye out for our enthusiastic brand promoters hitting the streets, armed with discount codes, product samples, and other goodies to share with you, the amazing general public. We're all about spreading the word far and wide, and our social media platforms will keep you up to date on the latest whereabouts of our brand promoters. So, don't miss out on the chance to meet us in person and join in the fun. Come down, say hello, and let us brighten your day with our surprises and smiles!
Greetings and a hearty mineral-filled welcome. Get ready to embark on a thrilling journey through the vibrant world of vitamins and minerals with us! We strive to build a trusted brand that provides knowledge, inspiration and products that gently reminds you to make every day a revolution with 92+ vitamins and minerals.
At our core, we aim to build a brand that you can truly trust, one that speaks to your journey and walks with you on your personal transformation. Our commitment to reaching you is unwavering.
Our leaflets are being personally delivered to homes across the UK, ensuring that our message of nutrient transcendence reaches every corner of the community. Our reach extends beyond just leaflets, our vibrant social media presence keeps you engaged with updates, promotions, inspiration and exciting giveaways.
But it doesn't stop there. We believe in making a positive impact in the world around us. That's why we proudly sponsor local charities and sporting events, aligning ourselves with organisations that share our values and contribute to the well-being of our communities. We carefully select brand ambassadors who embody our ethos – individuals who are not only a perfect fit for our brand but who also exemplify ethical practices and a deep respect for the environment. You'll also catch a glimpse of us on the move. Look out for our brand prominently displayed on the sides of buses and the walls of underground stations. We utilise public transport links as a platform to promote the importance of nutrition, and the beauty of embracing a high-frequency way of being.
Our mission transcends mere products; it's about the profound connection we have with the planet and the impact it has on our well-being. When we align ourselves with nature, we unite our soul, body, and energy with the world around us. It's a powerful reminder that by nourishing ourselves, we contribute to the greater harmony of the entire ecosystem. Get ready to unlock your full potential and let the magic of vitamins and minerals ignite your zest for life. Welcome to our vitamin and mineral empire, where a well-nourished life reigns supreme!
Vitamins & Minerals
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to